Casterline Properties

Led by Jeff Casterline

Jeff Casterline Jeff Casterline is a Co-Founder and Owner of INNOVATE Real Estate, one of the fastest growing independent real estate brokerages in the United States. Since launching the company, Jeff has played a central role in shaping INNOVATE’s vision, culture, and expansion strategy, helping grow the brokerage into a multi-state firm serving agents and clients across the country. Jeff’s leadership has been instrumental in building INNOVATE into the #1 independent real estate brokerage on the Grand Strand and expanding its footprint into multiple markets nationwide. His focus on agent empowerment, innovation, and long-term wealth creation has helped position INNOVATE as a destination brokerage for high-performing real estate professionals. As an owner, Jeff remains deeply involved in the company’s strategic direction, agent development, and leadership initiatives, while continuing to serve clients at the highest level. Industry Leadership and Board Service Jeff is widely respected as a leader within the real estate and business community and has served in several influential roles, including: • Board of Directors, Coastal Carolina Association of REALTORS® MLS • Grand Strand Advisory Board Member, Coastal Carolina National Bank • Active leadership and mentorship roles within INNOVATE Real Estate His service on the MLS Board of Directors provided Jeff with unique insight into market trends, data integrity, and the evolving real estate landscape, further strengthening his ability to guide both agents and clients with informed, strategic advice. His role with Coastal Carolina National Bank reflects his broader involvement in the local business community and his commitment to supporting the long-term growth and stability of the region. Proven Track Record in Real Estate In addition to his executive leadership responsibilities, Jeff has built a highly successful personal real estate career spanning more than two decades. Since beginning his career in 2004, Jeff has represented hundreds of buyers and sellers and has closed hundreds of millions of dollars in real estate transactions throughout Myrtle Beach and the surrounding coastal markets. He is consistently recognized among the top real estate professionals in the region and specializes in: • Luxury homes • Oceanfront properties • Intracoastal Waterway homes • Golf course communities • Investment and second home properties Jeff leads Jeff Casterline Properties, his high-performing real estate team within INNOVATE, known for delivering exceptional service, strategic marketing, and outstanding results. Luxury Real Estate Expertise Jeff is a member of The Luxury Institute, an exclusive organization focused on elevating standards and expertise in the luxury real estate market. His luxury specialization includes many of Myrtle Beach’s most prestigious communities, including: • Grande Dunes • Dunes Club • Briarcliffe Acres • Cypress River Plantation • Carolina Waterway Plantation • Black Creek Plantation • Pine Lakes Country Club His clients benefit from expert negotiation, advanced marketing strategies, and deep knowledge of luxury buyers and sellers. Vision and Philosophy Jeff’s leadership philosophy is built on innovation, integrity, and long-term value creation. His mission in founding INNOVATE Real Estate was to create a brokerage that empowers agents, supports clients at the highest level, and builds meaningful careers and businesses for those involved. He remains passionate about: • Developing real estate professionals • Delivering exceptional client experiences • Expanding INNOVATE’s national presence • Elevating standards across the industry Personal Jeff lives in Myrtle Beach, South Carolina, with his family and remains actively involved in both the real estate and local business communities.